Curated Consignments, Bespoke Services and More: E-Commerce Platforms Demystified
Slowly, the online art market is expanding and converting naysayers who formerly refused to make digital purchases. Back in May, The New York Times reported that online art sales still account for less than 10% of the total market, though they’ve increased 15% since 2015. If the numbers are clear, the underlying processes are more nebulous. Though it’s easy to type in a web address and see an image of an artwork, it’s more difficult to see the history attached to the piece and how that consignment came about. Online transactions can feel impersonal, particularly compared to the intimate interactions that gallerists and collectors typically enjoy: there’s no back viewing room, no sitting down and having a coffee with the seller. To demystify the online art buying experience, we spoke with a few representatives from online auction sites and online galleries to get more details.