The Clarion List continues our series of interviews with leading art service providers. Whether you are learning about these companies for the first time or are already familiar with their services, we hope this series helps shed insight into each’s distinct niche and make the art services market in general more transparent.
This month we discussed the unique art market start-up Arthena with Madelaine D’Angelo, Founder & CEO,and Katya Khazei Director of Marketing. Learn what makes their platform unique among art funds, and how their new product can help gallerists, advisors and experienced collectors co-invest in art with their friends and peers.
The Clarion List: What is Arthena and how is it different from other art funds?
Arthena: Arthena is reimagining the way that people collect with our innovative online platform. Individuals can co-own works of art through a collecting club or invest in one of our available funds. The entire investment process happens online, increasing security and transparency. Compared to other art funds, our minimums are much lower and range between $2,500 and $10,000.
CL: What types of art does the fund invest in, and when can investors expect returns? Where does the art live once the investment is made?
Our funds invest in primarily modern and contemporary art, however those who choose to start a collecting club can invest in any market sector. If an individual chooses to invest in one of Arthena’s funds, the work is available for loan to museums and galleries. Collecting clubs have the ability to rotate the work among its members. We take care of the transaction and facilitate storage, shipping and insurance with our partners.
CL: How does one start investing with Arthena?
It’s as simple as signing up for an account on Arthena.com. Our online dashboard gives you easy access to our available opportunities, market data and the performance of your collection.
CL: Tell me more about your new product, the Collecting Club- what is it, who is it for and how did it start?
The Collecting Clubs are for individuals who are currently participating in the art market, such as advisors, gallerists and experienced collectors. We wanted to develop a product that would allow them to co-purchase works of art and build their own communities around a shared interest.
CL: Who is your founder? Tell us about your founding story.
A specialist in data analysis of the global art market, collector behavior, and the intersection of fine art and technology, Madelaine noticed that many would-be collectors weren’t sure of where or how to start. Madelaine created Arthena’s accessible, innovative and educational platform to give a wider audience the ability to participate in the art market.
Madelaine D’Angelo earned her Master’s Degree from Harvard, where she collaborated on her thesis with Phillippe de Montebello, the Director Emeritus of the Metropolitan Museum of Art. She worked with the director of the Peggy Guggenheim Collection and in the directors’ offices of the Museum of Fine Arts in Boston and the Smithsonian Institution’s Freer and Sackler Galleries, among others.
CL: What do you like about The Clarion List?
Like Arthena, The Clarion List is an easy to use platform that provides a wealth of information on the art market.
CL: What are you most excited about at the moment in the art market?
We’re excited to see the Met, one of the most important cultural institutions, expand their programming and bring new and exciting ways for people to get involved in the art world through the Met Breuer. And of course, Christo’s The Floating Piers.