The art market is evolving as more and more art transactions are taking place online. However, despite grabbing most of the headlines, e-commerce sites aren’t the only platforms that are revolutionizing the art world via tech. A number of companies offer software solutions to help art market businesses -from auction houses to galleries to art consultant firms - run their businesses more efficiently.

Business Insider spoke to London's Affordable Art Fair Director Lucinda Costello and Recent Graduates' Exhibition Curator Cassie Beadle to find out the biggest mistakes people make when buying art.